The Washington Post came out and did an article on the Gaming Center shortly after it opened in May 2005.

Quote from the article:
"The first X3O center, which opened in May, is a modern space at the corner of a strip mall. Twenty-three personal computers line sloping walls painted a deep blue and lime green. Couches and oversized beanbags provide resting spots for spectators, while the gamers sit in cushy executive-style chairs.

The goal was to create a distinct but easily replicable design, Feldman says, referencing Starbucks, master of that concept. On a recent weekend, 40 teenage boys -- and one girl -- crammed in to compete in a marathon Counter-Strike tournament." - Ellen McCarthy

You can view the full article here.